MERYL-PATCHWORK

Imperial War Museum - Refonte de la Charte Graphique

“The previous marque had been around for a while but seemed quite specific to World War II with its search lights which create a W and an M,” continues Howat. “IWM wanted to bring the marque up to date and in a way create something timeless. Jane Wentworth came up with the idea of the force of war which has the power to shape people’s lives. It’s this idea that the force of war can destroy something and at the same time create which informed the new logo design.”

“The marque is very simple, almost like a block that’s been fragmented and which pulls out the I, the W and the M,” says Howat. “The angles are taken from the previous marque. It’s a very graphic identity but the idea is it that it fuses imagery from the IWM’s extensive image and object archives.”
— Hat Trick’s Gareth Howath on Creative Review

(Source : bit.ly)

(Source : neuewave)

River - http://www.mikemake.com/

Animators Sebas and Clim made Tiny Story, an animated film that plays like an Elements of Style for narrative design. Story about the film from Co.Design.

(via designtank)